Once your company has achieved its objectives of SEO, or
very close to them, they start to climb the visits that come to your website,
and thus sales and results. In these cases it is natural to relax a little and
uncork the champagne to celebrate. There's nothing wrong with that, but
remember that the more competitive your market, the less time there is for
complacency. While you rest, your competitors work hard to achieve it.
Maintaining your website Search Engine Optimisation is an inevitable process in
positioning campaigns, so it's best to spend time and regular budget to keep
pace. Otherwise, it is possible that all the money invested is lost, or that
competitors work even harder to reach the top in the search results pages.
Five important SEO
maintenance tasks are:
Review changes in
competition in the search results pages.
The main reason for the maintenance of labor positioning a
website is because the competition is doing something similar. They may follow
different strategies in different periods of time according to their knowledge
and availability of resources: design enhancements, settings meta tags, getting
inbound links, pay for banners, server change, improve their products, increase
the amount of content and Product descriptions, among many other activities
that can take them to the top in the Google results pages.
It is necessary to constantly monitor the results pages of
search engines to anticipate competitors who are starting their own campaigns
and positioning that may be a threat, so anticipate their actions and find a
way to keep the top positions.
Check and correct
tracking errors
One of the most common mistakes made by inexperienced SEO
webmasters established sites is not sure that the search engines can reach all
pages of your site. Published content, information on new products or
information you want to deliver to their customers, should be read and indexed
by search engines correctly as quickly as possible, otherwise its effectiveness
is minimal. Some designers deliver a finished website, but after implemented
nobody cares to keep all work related to the positioning order. This may take a
long time to pass without some parts of your website appear in the results,
which reduces the number of visits that can receive and overall relevance of
your page.
Using various tools is possible to determine whether all the
contents of a website are indexed properly, and alert if it does not.
Analyze and update
sitemaps correctly
Another common mistake, made mostly by
"consultants" inexperienced SEO is not alert on changes in the
sitemaps, you may be out of date or formatting errors have not even be created.
The sitemaps are "maps" for search engines, thus facilitating the
positioning of web sites, especially those that are growing or are very new. A
good SEO maintenance program should include thorough checking and correction of
sitemaps.
Check the number of
pages indexed in Google
In case of technical problems with the website, this will be
reflected quickly in the results pages. Errors are very common SEO duplicate
content within the site, link building campaigns (building inbound links)
poorly made or server failures. These errors can cause Google to stop
considering your site as important, with the consequent loss of positioning. If
there is drastic changes in the number of indexed pages your web page, it is
likely that errors lead to a decline in search engine results.
Discard the broken
links
Making mistakes is human. Some links are directed to places
that are not normal. However, this must be corrected quickly and efficiently,
or will become a penalty factor because Google understands the user experience
worse to be too many links that do not lead anywhere. The only way is to
analyze in detail the links to your website using specialized tools (both to
other places on the same page as out), and correct it immediately.
Read more about Search Engine Optimisation Company by http://www.seocompanyuk.biz/
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