Nowadays having a website, blog and forum and optimized in terms of SEO is the biggest step for the success of your project. When I think about optimizing my site for search engines, I always have the notion that the algorithms of search engines are changing over time, and sometimes we are caught off guard. Some of the optimizations that do not seem to have great impact in SEO, but if they are likely to have very logical.
SEO Tip 1 - Use Key Words and Phrases in Content
Search engines seek to index the content of your website, links and headers in order to search for keywords and phrases that match what one of their users decided to look. If you go to Google and search "How to Create a Successful Blog: Construction Blog" and there is an article with this exact phrase in their content, or even better to have the title or header, have a great chance of being well indexed for that search term.
Content is undoubtedly the most important. The web crawlers love to "read" the contents, so a large part of your SEO will take place in the content of their articles. Keywords and keyword phrases are your best bet.
SEO Tip 2 - Using Sub-Domains
Instead of using folders, consider using sub-domains, for example, the services it provides. When using a sub-domain, search engines consider that this address is the other site, so it will index differently.
SEO Tip 3 - Permalinks
Anyone who owns a website knows what I'm talking about. The permalinks allow to make their web addresses are enjoyable and understandable to humans.
SEO Tip 4 - Get the Google XML Sitemap
A plug-in that has been mentioned here on WP Total regarded as one of the most useful WordPress. A Sitemap has no impact on the ranking in search engines unless your site is not well indexed. If you have any important page on your site that is having trouble being indexed by the search engine, then a sitemap is very useful, but it is obvious that if the page is not being indexed, it will not appear in a search.
SEO Tip 5 - Optimize Summary of Your Homepage
It is without doubt one of the optimizations easier to perform, which gives a huge advantage in the ranking of search engines. But many people perceive us harm. Each of your pages should have its own title and whenever possible, put a keyword or phrase in this.
SEO Tip 6 - Make sure your using the Template Tags <h>
The tags of the headers (h1, <h2>, and <h3>) are important for web crawlers. Because we put between these tags will have an importance above the normal content. The lower the value of the tag header, the greater its importance.
SEO Tip 7 - Flash Sites are beautiful, but the Index are poor
Sites made in Flash can be funny, too because the animation that allows this, but one has to be careful in projecting a flash website, because "bots" have problems in tracking and understanding of flash sites and even menus made in flash.
SEO Tip 8 - Use the alt attribute for images
When using images on their websites, it is extremely important that you make sure to include the alt tag. Many people search for images in the search engines and these "tags" will quickly be important in your website code. The web crawlers can not index images, but can trace tags "ALT".
SEO Tip 9 - Include Tags <
As already probably know Google due to certain abuses virtually ignores the famous meta tag (<meta name="keywords>). However, other search engines like Bing, Yahoo, Toad, Ask also take into account these tags to help index your site and your search.
Google is contaminating changing and evolving their indexing algorithm. And who knows if one day does not return to reference the "keywords tag" in a different way and allows index and rank your site, so leave these tags on the same site code.