SEO, Social Media And Content: The Most Desired Marketing By Brands

The visibility for brands is not enough. Today's world requires maintaining a strong and diverse, making the Search Engine Optimization (SEO) and traditional local social networks and online content marketing services are most in demand this year, according to data revealed SEO.

According to this study the technique SEO marketing is the most time is spent and more is used in online marketing worldwide. 23.9% of online marketers spend half of their time SEO techniques, whereas only 7.8% spend a similar time to social media marketing and 6.3% in content marketing. Yes, there is an important part of the professional who spends time at three every day.

By category, more than half of marketers SEO techniques practiced every day, and almost half done social media marketing activities every day. In addition, 23.7% develop your content marketing strategy every day. The rest, 20%, carries out one or more of these activities two to four times a week.

Both techniques SEO and social media marketing and content creation sit hard on the production and distribution of content, written and visual. In fact, two out of three online marketers generate small-format active as blog posts, social media updates, articles and guides. And all these elements, in turn, are used to develop SEO strategies, social media and content.

Below these formats, which are the most popular, advertisers also use images (38.2%), videos (35.9%) and computer graphics (25.7%). Items that are particularly important when it comes to content marketing. In fact, 66% of marketers use You Tube videos for content marketing, while only 49.1% use it for SEO. In fact, sites like Video &  Flickr are mostly used for content marketing.

On the other hand, the use of photo and video platforms for social media marketing is still relatively low compared to platforms like Twitter and Facebook that allow the integration of these contents. In fact, while 48.9% of advertisers using You Tube and Pinterest 20.6%, 82.7% are using Twitter and Facebook 87.7%.

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Need Of SEO Services

SEO Services

SEO (Search Engine Optimization) is one of the most important things to take care when starting a new web project or when you are improving an online business today. Why? Well, you could have the best product or service in the market, without comparison, but if you can not attract and generate traffic to your site who claim you have to offer then you are letting go of a great opportunity.

Site SEO

Review and improve detail the SEO capabilities of the website is the first thing to be done, before entering specialized SEO Services. Make adjustments to the site will ensure better use in building links and site distribution in the network. We will document the analysis and the recommendations suggested for your site in Navigation, Key Texts, META tags, internal link structure and marketing. All recommendations and changes are based on research, successes and lessons learned during over 4 years of providing services of this nature.

Research Competition

When researching your competition can get advanced perspective on the industry and line of business, identifying trends and innovation to guide the future of your company and project. So we can also identify best practices, things that your competition does well or does poorly. What we will recommend what to do to stay one step ahead.

Keywords Analysis

To find your current online presence, we analyze the positioning of your website on major search engines, and based on a competitive analysis suggest an extensive list of keywords as both general and very specific, allowing your business to jump into the positions. All this combined with the tools needed to differentiate themselves. In most cases we start at the beginning with the most obvious keywords and easy, and according to the current state and the maturation of the strengths of the site will advance to exact phrases and niche opportunities.

Building Links

Building links and references to your site is one of the most important tasks when you want to have a high position and recognition in major search engines.

Based on your keywords and competition analysis will create a plan to take it to # 1 in Googe, Yahoo and MSN. Our team of professionals dedicated to SEO services is waiting to advise and show the potential of your site.

It's time to create and drive traffic to your site through an orderly strategy of creating links and reference links to the website.

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Is it a problem Google Instant For SEO?

Google Instant can become irrelevant techniques used to date that made optimized content website get better rankings in the top results of Google, always talking about Search Engine Optimization.

We now believe with searches and yielding Google instant answers, have managed to never say two people see the same result starting your search as well.

Assumed that the techniques we use SEO specialists to achieve better search engine optimization on your answers stop serving?

The search results are endangered now be shorter and for those who thought that Google actually was leaning towards Long Tails (long tail words) a few months ago, now we do not have as clear, as the instant results will change completely different opinion with the user suggestions.

On the contrary, some believe that "Google Instant" otherwise result, ie the professional SEO specialize to detail and implement new methods to achieve the content being better positioned in this search.

Why you need SEO?

Services Search Engine Optimization

Google is the most popular search engine. It has become essential to have a professional service Search Engine Optimization (SEO) Google oriented. In the period 2008-2009, more than 87.00% of all searches conducted were made through Google. Year after year, Google is increasing its market, achieving a growth of 11.79%. Google is the most powerful search engine in the world, attracting nearly nine out of ten searches in general. Search engines remain the primary way that users use to search the Internet major industry categories and find information about the products and services they buy.

Research devoted to the study of the behavior of the users of search engines, have shown that when used your website SEO Services appears in the top three organic search results and generate more traffic. And this is due to simple, but powerful reasons as:

By nature, we read from left to right, top to bottom of a page. This behavior is no different from someone who reads a result in a search engine and someone who reads a newspaper or a novel.

One result well positioned in a search engine is more visible to the search engine user. Only with a service search engine optimization this can be achieved.

The search engine user finds that the first search engine results are most relevant to the search, the second search result the second most important, the third to be the next most important, and so on. The chances that a search engine user it trusts a result dramatically decreases the lower the result is listed on the page. A service of search engine optimization can take it to the top of search results.

The first results that search engines generate are the most convenient and easier to access for the user. A result above requires minimal effort by the user of search engines. Best results are only achieved through a professional search engine optimization.

It is also very unlikely that the user goes beyond the results shown beyond the first page. This is why it is so important to have a service Search Engine Optimization to ensure that you can be reached easily from the search results on the first page of Google, the popular search engine of the world.

In an age where search engines have become one of the most powerful means for dispersing information has emerged a critical need for a service Search Engine Optimization. Companies that incorporate a focus on the search engines in its combination of media can achieve greater success in their marketing strategy. This is because, an effective service search engine optimization can be felt in all other means, and can even lead to success in other marketing methods.

For example, a consumer sees the brand of a company in an alternating campaign, as a poster or a television commercial. This stimulates their interest in the product and the company. The consumer will fetch the Google product category. In this stage, your confidence in the brand will be enhanced, if turn is among the first search results. Then do click on your page because the memory of your brand is reinforced by interaction with their advertising. Thus, advertising has helped their strategy in search engine and search engine campaign has helped drive the success of advertising.

Our SEO technology can boost your website to the top of the results of Google and other search engines for the keywords and search terms most disputed of your business area. SEO is secret weapon in our strategy Digital best practices for Search Engine Optimization.

SEO Services

Everyone wants to appear in the top positions of the search engines, but not everyone deserves it. Never has there magic in the search engines and there are no tricks. SEO Company know that to appear on the first search result should be a well executed SEO strategy in the medium and long term.

This is something that can not be bought, no password or user account. All that is needed is a well-organized website, containing genuine and that really adds value to the user to reach the top of the search engines. Climbing to the top is not rookie thing and here where we come in action with our SEO services.

We've been on the net for over a decade, so we are experts in providing SEO services. SEO optimization is a complex and competitive process, which requires a disciplined action plan and changing with the techniques and strategies, so that will help the website to meet the requirements of search engines and outpace its competitors. There have been several changes in the algorithms of search engines and in fact, our SEO engineers make daily adjustments to carry out SEO strategies in every moment and achieve the best positions.

Today, the search results are different. Today we have images, videos, latest tweets and Facebook updates. Now, search engines have become more advanced in the determination and classification criteria for web sites, which at the time, much easier for the user.

Our study begins as soon as the customer signs and put your trust in us. From the beginning we analyze the market segment and we ensure that our plans fit your needs starting with the most basic steps to get to the most complex. We assure to carry it out through an ethical process which was consolidated by years of experience, research and development.

SEO Services are composed by the following process:

1. Your Initial Consulting Company

When you sign a new customer, you will be sent a questionnaire SEO that helps us understand the client's business, its objectives, its market segment and most importantly

2. SEO Strategy Definition

Based on communication, analyze the website, competition and the various factors to select the best keywords. After defining keywords, prepare the reports Web Site Audit SEO linking technical reports.

3. Bootstrap

Off Page activities are carried out based on the keywords to achieve quality links to the website.

4. Continuous Analysis

Periodic analysis of the ever changing search engine algorithm to adjust SEO strategies towards achieving better rankings and more traffic.

SEO Tactics For A Good SEO Rankings

Social Bookmarking (bookmarks or favorites)

It is a method quite unique because it combines Link Building and social media into one. Social Bookmarking has been created as a service for people to use wherever they are. Basically, in these sites, you can save your favorite for reference or to read the latest web pages. Yes, this feature is already built into browsers. But what if you're traveling and you do not use the same computer every time? What if your computer crashes? Social Bookmarking the site give you the ability to save your favorite web pages and access them wherever you are, regardless of the computer you are using.

So how does this help in optimizing search engine works? The answer is quite simple actually. To save web pages in social bookmarking sites, you enter the URL in them. It is then placed in your profile page or wall along all other pages that you have saved, and there you have instant links.

Another great thing about social bookmarking is that it is social. This means that you can add friends to the site and you can share your list of favorite web pages with them, as Facebook and Twitter, which can spread easily, giving you a large number of links to your website.

However, there are limits to the use of Social Bookmarking. Just like article submission and directory submission, you can not post any link. If the link you are trying to post contains adult material or inappropriate content, then it will be removed later and your profile might be banned. So be sure not to do.

Social Bookmarking is a great way to spread links. It uses the power of social media to help build links.

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Google Panda And Penguin

Reflections of the fight against the engine poor quality sites that invade its results, updates Google Panda and Google Penguin days have marked Search Engine Optimization in 2011 and 2012.

Deployed overseas for the first time in late February 2011, Google Panda was originally described as an update to penalize content farms. If the algorithm was indeed poor quality sites, it has proved much more complex, other players who could suffer as price comparison sites such. E-commerce, however, did not appear to be particularly targeted.

A list of official matters can know if a site can feel targeted by Google Panda, or at least to know the practices qu'aimerait punish Google with its algorithm. The content, duplicated or stuffed with spelling mistakes for example, appears to be crucial, but other criteria may also enter into play. Google does not obviously reveal all.

Today, however SEOs know that Google Panda is actually a filter with the engine "refresh" the data and deploys regularly, possibly allowing penalized sites to lift their sanctions.

After being "tested" and strengthened the United States, Google Panda was first shaken the European web extending the English versions of the engine before being deployed in France on August 11, in the middle of summer holidays summer and just before the long weekend of August 15 ...

The frequency of deployments filter was then varied and appears to have accelerated between 2011 and 2012, although the extent of the damage seems a bit lost in intensity with time. Thus, in 2011 counted nine deployments of Google Panda, only four in France, although some of these updates have had severe impacts in France. 2012 has counted more with April or June specifically charged with two updates to Google Panda in the space of a few days, not counting deployment, sometimes almost concomitant Google Penguin, or other updates the algorithm projecting day (or even lower).

Mid-March 2013, Matt Cutts announced that Google Panda would now be integrated into the ongoing updates of the algorithm. The filter will no longer be deployed manually, and Google will not be able to confirm the official date for Deployment.

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Google Panda Understand And Act

What is Google Panda?

This is an update of the Google algorithm to limit the proliferation of spam on the Internet.

For some, it is synonymous with the web back to "old-fashioned" sites is primarily for users and then to the engine, and not the reverse.

How did we get here?

Sites are growing by the hundreds every day and in parallel there are more and more users

So for a site provides maximum traffic (and therefore maximum benefit), many have not hesitated to use very questionable methods.

Among them we find the "content farms", sites generated automatically with text signifying nothing. But the links point to sites to climb the Google results.

Second target, content aggregators: sites repeating the early picks right items left after that is to read about the real site by clicking on a link. With this system you can create a site without ever writing.

Panda aims to reduce the number of these low-quality sites, so as to reappear sites with original content, which is very important for the user. Indeed Google's policy is user-oriented, but not selflessly course. Lead the user to obtain the information they seek encourages them to return. If he is faced with irrelevant results that could damage the image of the engine and therefore does not encourage clicks on advertisers.

New in the update

- Social aspects: To establish the "quality" of content Google will rely on echoes that will return all the users browser chrome.

- With Panda, a new kind of penalty will be implemented (weaker than the sandbox) and nobody in them can get away manually. You will not leave if you correct yourself the disadvantageous factors. The algorithm revert to your site, see the changes made in the right direction and will account for the remainder.

- It is announced that with Panda, sites with low PageRank are less crawlés to fight against another method of spam: the ratio of pages of a site. Some sites has more than 100,000 pages and place it on various expressions but if these sites have low Pagerank Googlebot will find more deep links.

After the introduction of Panda in the United States, the product comparisons are lost up to 99% of their traffic.

Panda is a new indicator of quality websites, but this time scoring available. It uses new signals that may indicate how interagisses users with the site and incorporates new factor in determining the quality of a website. It is important that webmasters are aware that the poorly written content, sloppy or copied from another site can affect the classification of the entire site and completely uninterested visitors. We could also see an impact on sites with a lot of advertising, which is unpleasant for the visitor.

All this leads us to believe that this really love to get to Google, we have to turn its attention to its content. Make sites more effective and user oriented. We offer audits Search Engine Optimization for your site.

Panda is not a return to zero, but the addition of new rating criteria among the 200 already used by Google.

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