Bringing users to
the Web site can be done in many ways like a post in the press, on billboards,
radio, etc., but there is no doubt that in most online activities and most of
the traffic will come from search engines on the Internet, and of course Google
is the most important and significant of all.
Bringing traffic to
Web search engine Google, you get two main sources: fee (Adword) or fee
(Organic). Bringing unpaid traffic from search engines is generated by
high-performance search relevant website search engine.
And asked the
million dollar question - How do you make Google search engine rank us high for
relevant keywords for new business? Or in other words how to do SEO?
Organic SEO
Search Engine Optimization and search engine especially Google is not
an exact science and the work is long and demanding a lot of patience and
perseverance. Google publishes many articles and instructions on Organic SEO
and how to do it right. But all the explanations and guidelines are a
recommendation with endless options exercised and the work was done by trial
and error.
Google has a large
number of criteria which he weighs the algorithm which is confidential and is
constantly changing - an algorithm which is actually a strength and uniqueness
of the search engine.
Web Site Content
The first step in a
search engine is Indus site, which means -
Google scans web pages and photographing the contents. Photo web pages as they
are kept in the search engine can be seen by pressing the search bar:
Cache page address:
When Google crawls
the Web page is trying to simulate a person reading the same page, and gives
the emphases accordingly. Therefore of great importance in determining the page
title, content titles, emphasis and relative amount of performance relevant
keywords accordingly. Note that if Google finds it illogical values may
invalidate the page and mark it as spam!
In addition, it is
important to be original page content is relevant and qualitative aspects that
even if subjects by Google. Should be noted that pages are copied or duplicated
deliberately "punished" by Google!
More information for
duplicate or duplicate pages article about canonical URLs
Website content
writing guidelines which not only will be good for Google, he claimed, they
will bring targeted audiences to go where they will find what they want and
content site for browsing arouse interest. Therefore, one of the first marketing
activities in terms of SEO that need to be done, is keyword research - which
words and phrases that will bring us the browsing audience quality and most
relevant.
Selecting
appropriate words or phrases most can be done using the statistics of the site
itself and also by examining the search engine competition. In addition Google
itself provides quite a bit of data by displaying multiple instances of the
phrase in any search, and Webmaster tools and analytics you can see the number
of searches of those expressions entire chain.
Another tool called
Google Trend can give information about the number of searches as a function of
time.
All these tools that
will help you so you can make the decision which search phrases are the most
common and most efficient for promoting a website.
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