The SEO is a mixture of
technology and know-how.
The knowledge is acquired
through experience. The SEO of each site must be understood differently
depending on its typology of what it offers, its business...
The technique, even if it
evolves with changes in search engine algorithms can be divided into three
categories:
*The choice of keywords to
optimize SEO and targeting your future audience.
*On-page criteria to
maximize the "quality" and "relevance" of your site.
*Off-page criteria to
optimize the "popularity" of your site.
Make a detailed study of the
key to use in his words Search Engine Optimisation strategy is to ensure the positioning of the site on the
Internet looking for phrases. It is also sure not to forget interesting and
highly targeted phrases.
On-Page Criteria
The criteria on-page (or
on-Site SEO) will help increase the "quality" and
"relevance" of your site. "Quality" and
"relevance" of your content are key factors taken into account by search
engines to position your site. The optimization of these criteria will pass, of
course by writing and optimizing content. But it will also facilitate the
reading of all of your content to search engines: make the content accessible.
Main criteria is-pages
(non-exhaustive list)
*Optimize menu tree
*Optimizing page load time
*Optimize the semantic
structure of your content: Using Hx tags
*Optimize URLs pages
*Maintain a good proportion
code / text
*Write quality content,
unique and informative
*Write content using smart
keywords (Definition of keyword density)
*Use synonyms expressions
used
*Alternating formatting
expressions (normal, bold, italic, underline)
*Insert keywords in the ALT
tags of the images
*Optimize the Meta-Tags page
*Optimize internal mesh
Site: contextual links, keywords link...
*Refresh Site
*Optimize the bounce rate
(visitors spend much time on your site and they visit many pages)
The Off-Page Criteria
The off-page criteria (or
off-Site SEO) concern either your site and its content, but its environment.
The goal is to raise another important factor taken into account by search
engines: the "popularity" of a site. The principle is: the more you
talk of a site must be more worthwhile.
Off-Page Main Criteria (Non-Exhaustive List):
*Getting the most links to
your site (backlinks)
*Contextualize backlinks
*Continuously improve the
ranking of the site (PageRank)
*Develop a strategy
linkbaiting (as bloggers / sites talk about you naturally without using them)
to increase backlinks
*Strengthen its presence in
social networks
*E-work its reputation
Read more about SEO Services Delhi by http://www.webmatrixtechnology.com/
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